Below you will find a collection of media appearances from tv, radio and podcasts that I have done. Enjoy!
Interview with Bob Soos of WTTB in Vero Beach, FL.
John Kenney is no stranger to hard work. In fact, the journey to finding his purpose was filled with many late nights, long days, and hard work. John’s passion for music came at a young age, when he was drawn to the fiddle. He grew up listening to John Denver and other country stars, which attracted John to the fiddle/violin. There was only one problem. It was very expensive to play the violin. After discovering the high cost, John was disappointed and gave up on music entirely until high school. That’s when John would discover his true passion: the piano.
A passion for the piano.
John’s attraction to the piano was motivated by something that wasn’t uncommon for a 16-year-old boy: girls. He decided to learn to play the piano to attract girls. With such a non-musical motivation, John didn’t expect to truly love the piano. But, that’s just what happened. John was passionate about the piano and found himself practicing during any free time he could find. He discusses why he loved piano so much from the start, and how it ended up boosting his confidence and really helping him in all areas of his life.
Discovering dueling pianos.
After high school, John sought out educational opportunities within music. He applied to music schools throughout Michigan and was accepted to many. John decided to play in bands instead of going to school, which lasted about 3 years. During this time, John worked to hone his craft and grow as a pianist. Over time, John would end up playing with a variety of bands and musicians, until one day a friend suggested he check out a dueling piano bar in a nearby city. That suggestion would change the course of John’s life forever.
Finding his way to Walt Disney World.
Over the next several years, John would work as a dueling pianist and found himself truly loving the path he was on. He worked at the bar where he first discovered dueling pianos, but would always search for better opportunities to continue to grow and evolve as a musician. On his honeymoon at Walt Disney World, John discovered the dueling piano bar there, Jellyrolls. He was immediately taken by the atmosphere and the energy there, and knew right away he wanted to work there someday. 6-7 years later, there was an opening there and John was invited to audition. He discusses what it was like to audition and how he ended up landing the job. According to John, this job would change everything and help him connect with his why.
Going out on your own.
Over the next 7 years, John worked at Jellyrolls and loved every minute. He loved living in Orlando and truly enjoyed the experience of working at Walt Disney World. This experience gave John the confidence to take a leap of faith: going out on his own. He’d spent a couple of years refining his idea and finally made it happen. John went out on his own and launched Orlando Dueling Pianos. Through this business, John is able to perform at weddings and other events, which he says is incredibly rewarding. He also discusses how wanting to spend more time with his daughter influenced his decision to branch out. In closing, John offers some advice to fellow dream chasers: enjoy the ride; the journey is what it’s all about.
John Kenney – From Disney to Dueling Pianos
John is an Entrepreneur.
John quoted Jeremy Frandsen, from the Internet Business Mastery Podcast, the longest running internet business show. Jeremy advises “the only way to FAIL is to quit”.
John started his first business “Dueling Piano School”. He created a podcast and a membership academy to teach the basic of duelling pianos. The academy provided video courses. He found that the niche was not large enough. It was not validated.
Another venture was as a lifestyle coach and as a writer.
Jeremy Frandsen wanted to visit DisneyWorld. John was working at Disney and he created a programme – how to negotiate Disneyworld. Avoiding the queues. For example, after the fireworks at the Magic Kingdom, the park stays open a couple more hours – when the queues are low.
John created Cast Member Secrets. John’s offer was a $17 ebook called “Cast Member Guides to Walt DisneyWorld” a list of should and shouldn’t do to get the most out of your trip to Disneyland in Florida.
John did not overly plan his business, after a few attempts at blogging, he attended New Media Expo and came back with an idea for the 5 day a week podcast 10-15 minutes in length. Soon he had 50-100,000 downloads per month. That was AMAZING! It was very challenging for John.
What went wrong. John couldn’t see a way to scale it. The information he was getting lagged actual changes at Disneyland. This made previous podcasts and ebooks going out of date. John attracted a lot of haters. They were being very judgmental. Pat Flynn, another top podcaster says that just means you are doing something right.
After trying to sell the ebook for several months he’d netted $200 in 3 months and decided to call that business done.
At the same time, his passion for dueling pianos came up.
Even with lots of encouragement, John was cautious. He didn’t want to continually in bars, where dueling pianos are chiefly heard.
Somebody asked them to do a wedding.
John branched out into weddings and conferences. He played and got paid a month’s salary in one night. Slowly overtime he and his partner got gig and gig. He hired a business coach and help from Jason Van Orden and in the 100 days leading up to John quitting his job he now knows:
- What he is doing with his leads
- He knows exactly where they are coming from
- He knows how much they cost him
- He knows what kind of systems to have in place so when they come in he can easily convert them
John is going all-in on this business. He plans to hire a virtual assistant. Leads are coming in more rapidly.
He comments about his website (does yours do the same thing?)
- People are finding him and loving what they do
- His website makes sense to whoever is coming to it
- It gets them excited about hiring duelling pianos
- Where price is not so much a barrier to hiring him because they are seeing the value he is able to give his customers
The first step in his sales process is getting people to love duelling pianos:
- Especially for a wedding
- My fiancé and I met at a duelling piano bar
- It starts with the guys in bars creating love for duelling pianos. And that might not be John himself, he is leveraging the work of others!
- Most of his leads come from Google
- Plus Gigmaster.com and GigSalad.com – where people are looking for events
- Some from Facebook – he promotes his page by promoting with articles. He promotes every 3 months. If he pops up every 3 months, as opposed continuously (which didn’t work as well)
- Google ads land on his website
- The first thing most visitors do is WATCH A CLEAR VIDEO ABOUT HIS SERVICES – people want to see him in action
- Based on that video they can request a client
- He has testimonials
- He is getting organic searches from Google because he is No 1 in the Orlando area.
How else does John attract business?
He performs live.
He nurtures introducers – photographers, videographers etc – they help people MAKE THEIR DECISIONS. People don’t know what to pick. Getting a 3rd party referral is extremely important to him.
John attracts new business through charitable events. Playing a charity event surrounded by High Net Worth individuals is a really smart way to attract new gigs.
In the next 100 days John is going to write down everything he is doing so he can create a Udemy course on how to set up a duelling pianos business. He sees value in creating an information business but wants to continue with the buzz he gets from live performance.
Find out more about John Kenney